p]:inline” data-streamdown=”list-item”>Engage to Convert: Turning Interest into Action

These look like CSS custom properties (CSS variables) used to control a component’s animation. Explanation:

  • –sd-animation: sd-fadeIn;
    • Purpose: Names the animation to run (here, a custom animation called “sd-fadeIn”). The component’s stylesheet or JS likely reads this to apply a matching @keyframes or class.
  • –sd-duration: 0ms;
    • Purpose: Sets the animation length. 0ms means no visible animation (instant).
  • –sd-easing: ease-in;
    • Purpose: Controls the timing function for the animation; “ease-in” starts slowly and speeds up.

How they’re typically used

  • In CSS:
    • A component reads these variables to build an animation shorthand, e.g.:
      animation: var(–sd-animation) var(–sd-duration) var(–sd-easing) both;
    • @keyframes must define the named animation (sd-fadeIn):
      @keyframes sd-fadeIn {from { opacity: 0; transform: translateY(6px); }  to   { opacity: 1; transform: translateY(0); }}
  • In JS frameworks:
    • Components may set or override these variables inline (style attributes) to change animation behavior per-instance.

Common practical notes

  • Duration 0ms disables the animation; use a positive time (e.g., 250ms) to see motion.
  • Provide fallbacks if the custom property is unset:
    animation: var(–sd-animation, sd-fadeIn) var(–sd-duration, 250ms) var(–sd-easing, ease);
  • For accessibility, prefer reduced-motion media query:
    @media (prefers-reduced-motion: reduce) {  .component { animation-duration: 0ms !important; }}

If you want, I can:

  • show a complete example component with these variables wired up, or
  • convert the values to a working CSS snippet with a nonzero duration. Which would you prefer?

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